Media agency

Media agencies advise companies on how and where to advertise, and on how to present a positive picture of themselves to the public. Primary services include advertising, public relations and other forms of media management.

Media agencies were first launched with their main focus being the transaction of media space more efficiently than the mainstream advertising agencies, which had previously managed the process of media buying. A media agency ensures that a marketing message appeals to consumers, appears in the right place, at the right time and that the advertiser pays the best possible price.

There are cases, mainly within the large conglomerates, where both media and creative agencies are housed under one roof, however their P&L usually remains separate.

Categories

Media buying

Media Buyers, or practitioners in media, are the people who liaise with publishers from various media titles. They are equipped to advise and negotiate targeted media inventory dependent of the briefed key performance indicator. Media agencies act as independent brokerages that transact in media space and take control of the marketing process once the creative agency has completed its remit of preparing and releasing the targeted creative message.

Media of China

The Media of the People's Republic of China (alternatively Media of China, Chinese Media) consists primarily of television, newspapers, radio, and magazines. Since 2000, the Internet has also emerged as an important communications media which is under the supervision of Chinese republic.

Since the founding of the People's Republic of China in 1949 and until the 1980s, almost all media outlets in Mainland China were state-run. Independent media outlets only began to emerge at the onset of economic reforms, although state-run media outlets such as Xinhua, CCTV, and People's Daily continue to hold significant market share. Independent media that operate within the PRC (excluding Hong Kong and Macau, which have separate media regulatory bodies) are no longer required to strictly follow journalistic guidelines set by the Chinese government. Hong Kong, though, is witnessing increasing complaints about self-censorship. However, regulatory agencies, such as the General Administration of Press and Publication (GAPP) and the State Administration of Radio, Film, and Television (SARFT), continue to set strict regulations on subjects considered taboo by the government, including but not limited to the legitimacy of the Communist Party, government policies in Tibet and Xinjiang, pornography, and the banned religious topics, such as the Dalai Lama and the Falun Gong.

China

China, officially the People's Republic of China (PRC), is a sovereign state in East Asia. It is the world's most populous country, with a population of over 1.35 billion. The PRC is a one-party state governed by the Communist Party, with its seat of government in the capital city of Beijing. It exercises jurisdiction over 22 provinces; five autonomous regions; four direct-controlled municipalities (Beijing, Tianjin, Shanghai and Chongqing); two mostly self-governing special administrative regions (Hong Kong and Macau); and claims sovereignty over Taiwan.

Covering approximately 9.6 million square kilometers, China is the world's second-largest country by land area, and either the third or fourth-largest by total area, depending on the method of measurement. China's landscape is vast and diverse, ranging from forest steppes and the Gobi and Taklamakan deserts in the arid north to subtropical forests in the wetter south. The Himalaya, Karakoram, Pamir and Tian Shan mountain ranges separate China from South and Central Asia. The Yangtze and Yellow Rivers, the third- and sixth-longest in the world, run from the Tibetan Plateau to the densely populated eastern seaboard. China's coastline along the Pacific Ocean is 14,500 kilometres (9,000 mi) long, and is bounded by the Bohai, Yellow, East and South China Seas.

China (footballer, born 1982)

João Pedro dos Santos Gonçalves (born 15 April 1982 in Beja), known as China, is a Portuguese professional footballer who plays for Cypriot club Nea Salamis Famagusta FC as a left back.

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China (China album)

China is the debut studio album by hard rock band China, released in 1988, through record label Vertigo. The singles of this album were "Hot Lovin' Night", "Shout It Out" and "Wild Jealousy".

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